How Fresno Clovis can improve its economy from within? Weddings!

How Fresno Clovis can improve its economy from within? Weddings!

After moving here back in the mid 90s, I would look around the valley and wonder what other businesses besides agriculture were significant. It is obvious that retail and restaurants were a huge part of the landscape. Of course, government is a big part of our local economy, but let’s leave that out of the discussion because it is not self sustaining. As I spent more time in the valley, I found myself wondering why it couldn’t shape itself a little more like Paso Robles. Paso Robles has created  great niche for itself in wine making and creating wineries that are perfect for events including weddings.

How Fresno Clovis can improve its economy from within? Weddings!

There is plenty of land in the valley and we grow lots of grapes already. I understand that it might not be the right types of grapes; I am not a farmer, but as I have spent more time here I see other cities such as Madera, Sanger, and Mendota create venues for weddings on vineyard land. We are not just talking about weddings we are also talking about creating more venue spaces for events.

How Fresno Clovis can improve its economy from within? Weddings!

I know that there are already some wineries popping up in Fresno and that is great. Why can’t we have a wine trail in addition to a Blossom trail?

Weddings generate a lot of money in the valley. Maybe not as much as some other industries, but it is quite a significant amount of money. In the year 2000, it was estimated that there were over 5,500 weddings in Fresno Clovis. So as of 2000, weddings in Fresno county were at least a $92,000,000 industry.

The population is definitely growing in Fresno county and this means more weddings. This warrants some more attention from our city council and business leaders to help grow this thriving industry.

Let’s make our city proud of our wedding attractions!

How Fresno Clovis can improve its economy from within? Weddings!

This article was written by Robert Kimball, MBA – local business professor.